5 Tips for Better Product Descriptions - Moksi

5 Tips for Better Product Descriptions

You can usually walk into a store if you want to buy something. You can browse the aisles and ask an assistant if you can’t find something. Once you have found it, you can pick it up, inspect it and examine it from countless different angles. But buying online is different. You have to rely on titles, images, and, most importantly, descriptions to help you decide whether to buy something.

Once someone lands on your page and looks at an item, your product description can transform that person from a browser into a buyer.

Here are 5 tips for writing better product descriptions:

Boast about the Benefits

While you may be excited to share all of the qualities of your items, potential buyers are interested in how your product can benefit them. While a product feature is a fact about the item, a product benefit tells potential buyers how your item can improve their lives and solve their problems. 

Think about your target audience, why they may want to buy your items – what problems they may be looking to solve, and then write your product descriptions to answer those needs. For example, a buyer looking to purchase a dummy clip is most likely frustrated that their baby keeps losing their dummy. A dummy clip can keep that dummy secure and attached to the baby. The way that this dummy clip solves their problem should be in your product description.

Offer up Ideas

Perhaps your potential buyer is not entirely sure what they are looking for or why they are looking for it. Your product description can offer ideas on how buyers could use your item. For example, if you create wall decor, add ideas for the perfect place to hang your artwork and include ideas about the practicality of hanging the piece. Does it come with all the necessary attachments to hang on the wall? If not, what will the buyer need to hang up the piece?

Woman hanging a painting at home and decorating her contemporary living room

Optimise your Layout

Consumers have minimal attention spans and once clicking on your product, may only read a small fraction of what is written in your description. To capture their attention, list the most important aspects of your description right at the beginning.

Also, think about how you want to present your description regarding its layout. You want all the information to be easily scannable, especially because some consumers may view your products on their mobile devices using the web or the Moksi App. 

The easiest way to make a lot of information easily scannable is to place it into bullet point form, with spacing in between, and use short paragraphs for all information, not in bullet point form. This does not mean you must leave out important information but lay it out in an easily readable, attention-catching way.

Think about SEO

The words you have chosen to use in your title and your description are the easiest way potential buyers will find your products using Search Engines, such as Google, and within the Moksi search engine. 

The best way your description can bring users to land on your pages and products is to think carefully about the keywords you choose. Keywords are usually the search term that buyers use to find the product that they are shopping for. For example, if a potential buyer is looking to purchase a birthday gift for someone, make sure that all of your products that could be gifts have the word “gift” in the description.

Don’t forget to tag some of your keywords on Moksi to make your product even easier to find.

Hand using laptop and press screen to search Browsing on the Internet online.

Use Emotive Words

While you should use natural language and tone in your description, certain words and phrases more naturally elicit an emotional response in people. Once you have gotten an emotive response, turning a browser into a buyer should be much easier. These words are sometimes referred to as “power words” but are highly emotive words that you can use in your product descriptions when describing aspects of your item. Some examples are daring, jubilant, hope, fulfill, stunning, spectacular, mind-blowing and surprising.


Keep these tips in mind when crafting your product descriptions, and you are sure to draw more browsers to your page and convert those browsers into Moksi buyers.