Marketing can easily feel overwhelming.
At Moksi Handmade, we believe marketing shouldn’t take you away from your craft. It should support it.
Moksi brings traffic to the website, but creators sharing and promoting their own shops really helps boost their visibility and grow their audience too.
This guide is designed to help Moksi creators market their small businesses in a way that feels sustainable, authentic, and aligned with our shared values.
1. Share your Story
Your story is not an add‑on—it’s a core part of why customers shop on Moksi and support local businesses.
Share:
- Why you started making your products
- What inspires your work
- Your materials, techniques, or cultural influences
- What handmade and local mean to you
- Use your story consistently across:
Customers who shop on Moksi are looking for connection, meaning, and intention—not mass‑produced goods.
2. Speak to the Moksi Customer
The typical Moksi customer values:
- Handmade and locally made products
- Ethical production and fair pricing
- Supporting South African creatives
- Quality over quantity
3. Use Moksi as Your Marketing Partner
One of the biggest advantages of being a Moksi creator is that you don’t have to market alone.
Moksi supports creators through:
- A shared audience that already values handmade and local
- Platform‑wide marketing and storytelling
- Social media features and creator spotlights
- Marketing bundles to purchase that are suitable for everyone to create more visibility on the website https://www.moksi.co.za/marketing-bundles/
4. Share your Process—It Builds Trust
Moksi customers love seeing how things are made.
Consider sharing:
- Work‑in‑progress moments
- Your workspace or tools
- Packaging Moksi orders
- Behind‑the‑scenes glimpses of your process
Tag @moksi_sa when you share content—this helps us reshare your work and grow your visibility within the Moksi community.
5. Make It Easy to Buy Through Moksi
When marketing your products externally, always guide customers clearly back to your Moksi shop.
Helpful phrases include:
- “Available via my Moksi shop”
- “Shop this piece on Moksi”
Add the link to your Moksi shop to your social media pages. Clear direction removes friction—and makes it easier for customers to support you.
