Once a potential buyer has performed a search on Google or on Moksi, and they see a list of results, what is the first thing they will see? Your product title! Your product title, description, tags, and photos should all work together to convert browsers into buyers!
Here are 5 tips for writing the best product title possible:
1. Most Important Information First
It would be best if you always aimed to put the most essential information about your product first in the title. This is because sometimes your product title might get cut off, depending on whether the potential buyer is searching on a search engine or on Moksi itself, or if they are browsing on the web or their mobile device.
Search engines usually use algorithms to decide which results to show potential buyers based on the keywords in their search terms, and by matching those up against the keywords in your product titles. Put your most important keywords in your title first for a better SEO ranking.
For example, a potential buyer looking for a dog toy will most likely put “dog toy” into the search bar on either Google or Moksi. And so the product title should begin with “Dog Toy” and then put further information, such as colour, style, and specifications, later in the title.
2. Be Specific
In your title, use specific, descriptive words to convey what your product is and what it does. Avoid generic or vague titles that don’t provide enough information for the user and leave them confused or wondering what your product is.
If you have variants of the same item, you should also make sure that you add the specific details of the different items into each title so that potential buyers can easily differentiate between them. For example, if you are selling many different colours of a baby dress, be sure to include the different colours in each title, such as “Baby Dress – Purple” and “Baby Dress – Green” and so on.
3. Be Descriptive
You want your product title to convince potential buyers to click on your product because they have now found what they want. This means that your title needs to have enough information to describe your product accurately and match up with what the potential buyer was searching for.
However, you also don’t want your product title to be too long, or else too much of it will get cut off when showing up in search engine results. A good rule of thumb is to keep your title length somewhere between 50-75 characters.
In addition to convincing a buyer to click on your product, you want to be descriptive enough for search engine optimization. Because Google and other search engines cannot see pictures of your products, it’s essential to use descriptive words to describe your item, so that they will be able to list your product accurately. If you are selling a protective car seat cover, make sure that the words “protective”, “car seat”, and “cover” are all in your product title. If the cover has a colour and is waterproof, include those words in your title as well.
4. Keep it Simple
You may be tempted to name your product title poetic and artsy because it matches your personality and your shop as a creator. While this may be tempting, naming an artwork “Blue Ocean”, for example, does not tell either search engines or a human that is browsing products what your product is. You should instead use simple descriptive keywords, as outlined in previous tips, to accurately describe your product. And so, instead of naming your artwork “Blue Ocean”, you could name it “Large Painting of the Blue Ocean – Wall Hanging Art”.
5. Check Your Punctuation and Spelling
Correct spelling and grammar will make your title easier to read and understand. You should capitalise the first letter of each word in your title and avoid using exclamation marks and all capital letters, as these can look confusing and unprofessional.
Your title’s grammar, punctuation and spelling mistakes can also look unprofessional and put off any potential buyers. If you misspelt a keyword someone is searching for, they won’t be able to find your product. You can use many free online tools to check your grammar, spelling and punctuation, one of which is Grammarly.
Remember, the first thing that anyone will see is your product title. Keep them short, simple, clear and specific. Be descriptive, and use keywords that accurately describe the product and make it easier to search for.