As a creator of handmade products, you know that the quality of your product photos can make or break a sale. It is an absolute business-saving tool for today’s digital age, where most shopping is done online. It is stated that 75% of consumers strongly rely on product photography when making an online sale. But here at Moksi we have you covered. Here are some great tips for taking great product photos of your handmade items:
1. Use natural light
Natural light is the best option for product photography. It’s free, and it provides a soft, even light that will showcase your product in the best possible way. Try to take your photos near a window or outside on a cloudy day. Avoid direct sunlight, which can create harsh shadows and overexpose your images.
2. Use a clean, neutral background
Now we know you are creative and like all things colourful, but your product should be the star of the show, so use a clean, neutral background that won’t distract from it. A white or light-coloured background is a good option, as it will make your product stand out. You can use a plain wall, a piece of poster board, or a light-coloured tablecloth as your background.
3. Get up close and personal
Make sure your product is in focus and take photos from different angles to showcase its features. Get up close and personal with your product to show off any details or textures. If you’re selling clothing or accessories, consider using a model to showcase how the item looks when worn.
4. Edit your photos
Editing your photos can help enhance their quality and make them more appealing to potential buyers. You don’t need to be a professional photographer to edit your photos. Simple adjustments like cropping, adjusting brightness and contrast, and removing any distracting elements can make a big difference. Most smartphones these days have amazing editing abilities. Alternatively, you can use online tools such as Canva to help and guide you with your photo edits.
5. Be consistent
Consistency is key when it comes to product photography. Ensure all your photos have a similar style and feel, so your online store looks cohesive. This will help create a professional look and make your products more appealing to potential buyers.
6. Load multiple photos
Your customer does not have the luxury of picking up your item to inspect it when they buy online. Be sure to add multiple photos of angles. If you offer a variety of products, be sure to load a photo for each variety, so that your potential client doesn’t need to guess what it will look like. The closer the buyer gets to deciding if they want your product, the more they want to see it. So avoiding abandoned carts can easily be reduced by simply adding a greater variety of photos.
In conclusion, taking great product photos of your handmade items is essential to the success of your online store. It is the most used online content type that will help you get more sales. By following these tips, you can create beautiful, eye-catching photos that showcase your products in the best possible way.
