So you’ve become a Creator on Moksi, you’ve added all of your products to the site, and perhaps you’re wondering, now what?
Here are 8 tips to help you to boost the sales of your items on Moksi:
Run a Sale
There’s nothing a customer loves more than a sale. Take a significant percentage off of an item (more than 10%), the higher the number the more enticing it will be, and highlight this on Moksi. Moksi has its own Sale section that users can browse. Running a sale can also help customers to find your Moksi store, and they may be more likely to buy from you later on if they like your products.
There are a number of different specials you can run on your Moksi products, to entice potential customers and boost your sales. You could offer a “buy 1 get 1 free”, or “buy 2 get 1 free” promotion on certain items. You could also offer free shipping, which is often a big customer draw.
Free shipping is a huge drawing card for buyers. We often see buyers combine a product which carries a shipping cost with products who offers free shipping. Small Business Trends states that 66% of buyers expect free shipping when they buy online. This is a huge decision factor in the purchase process. If you are able to absorb the cost with your product, it sure is something to consider.
You could also consider a coupon code after a purchase which they can offer to their friends or use for their next purchase. If one of their friends uses that code, then they get a small discount on their purchase on Moksi. A coupon code offers a discount after a purchase that the buyer can use for later purchases, to get a small discount later on. Click here to find out how (available to active Moksi Creators).
Use Social Media
It’s no secret that almost everyone is on some form of social media these days and many hours a day are spent on these platforms. This makes social media the perfect place to advertise, build your audience and run competitions. Set up a store page and post all of your creations on it.
On a platform like Instagram or Facebook, you can run promotions where users can win items if they like your page, like your post, and share your post, or tag some of their friends in it. This can grow your audience and bring new people to your page. The more people who likes your page, the wider your pool of people to advertise to.
Don’t spread yourself too thinly. If you have limited time for social media posting, pick just one platform and focus on it.
Many customers won’t even think about purchasing without checking the reviews first. If your products don’t have any reviews, or only have 1 or 2, a customer might not be convinced enough. Encourage your buyers to write reviews of your products by offering small promo discount codes to those who write you a review after the purchase.
Take Better Photos
The pictures of your products are the first impression your customers get of your products, and so they are the best tool you have in order to make sales. Pictures need to come across as high quality so customers think of your products as the same high quality.
Make sure that your pictures are precise representations of your products, and that they give potential customers as much information as possible. Show off your product from various angles, and try out different layouts and types of shots. Also, think carefully about your background. Choose varied, creative backgrounds that create interest and show off the product well. Also think about what kind of lighting you want to use, and if you want to take your pictures indoors or outdoors.
Boost your SEO
The biggest key to boosting your Search Engine Optimisation is to write compelling product descriptions and titles. You should also ensure your product is listed under the correct category on Moksi.
Think about all of the search terms any customer might be using to want to find a product like yours, and make sure to use them in the description of the product. For example, if you create beautiful baby mobiles, make sure you include terms such as “maternity”, “baby shower”, “gift”, and “nursery” in your description.
When writing your description, also put the most important details at the beginning to grab the customer’s attention. Also, make sure that you break your long description up into multiple paragraphs instead of a wall of text.
Think about your titles – clearly describe the product with your title, as opposed to giving it an arty and creative name, and include any critical materials you used to make it. For example, if you have made an item with Beechwood, include that in your title.
This may seem like a lot to take in, but even if you just implement one step at a time, you are bound to see results in your sales in the long term.