Simple ways to give you more exposure and increase your sales on Moksi
Moksi is a South African e-commerce platform that allows creators, makers, artists, and designers to sell their handcrafted products to the South African market. This is the perfect platform for those who don’t want the maintenance of handling their own website, although it could also be complementary to an existing website.
With this whole new world that has opened for South African creatives, we thought it well to give you a few tips on how to boost your sales.
Become a Moksi Creator
As a Moksi Creator, you will have full access to our platform to sell online. Moksi’s mission is to get the buyers to you. With the Moksi website offering excellent functionality and exposure at a minimal cost, you can expect results. Combine it with some of the tips below and you are off to a great start!
Develop your own brand
Brands are not only for the big corporates in sparkly offices. You need to have your own brand for buyers to identify you and to come back for more of your products in the future. You may even want to build your own brand on social media platforms (if you haven’t done so already), to grow your own following and send your potential buyers to your Moksi page.
Your brand is more than just a logo and a name. Think about the following as well when you design your brand:
- Your colours
- Your story – why you do what you do
- Who are your ideal buyers
- What makes your products different
- How you want to package your products
- Your product photography style
Social media is your new best friend
This is by far the best way to promote your products on Moksi. Every product you upload will have a URL and you will own a profile page. You can have your own social media pages and link your products for your following to visit. Simply copy the URL at the top of your page and paste it onto the relevant social media platform.
Also, think about community pages where you may want to advertise or that family WhatsApp group. Please keep the privacy policies in mind of the relevant platforms.
Make your visuals amazing
There is nothing worse than wanting to buy a product online, but the product image is blurry or taken at all the wrong angles with a toilet in the background. This is a critical success factor for selling online. You have two seconds to draw attention to your product. If your competitor’s photo is better, they will get the sale. Despite a possible higher price.
Remember to upload more than one photo per product to show various angles and ways the product can be used/worn/displayed.
Have a look here at our blog on photography tips.
SEO is the new black
SEO stands for Search Engine Optimization. This is by far the best way for a potential buyer will find you without anyone having to spend one cent on marketing.
Imagine you are a creative making and selling beaded jewellery. A potential buyer comes online and types in beaded jewellery in the search bar. The only way they would pick up on your product is if you used the words “beaded” and “jewellery” in your product description.
You can take it one step further by adding words such as “necklaces”, “bracelets” and “multicoloured”. If your potential buyer types in “multicoloured necklaces” they will be highly likely to find you on Moksi.
Make sure your products get rated
Product ratings play a huge role in the purchasing decision of future buyers. Moksi will always prompt a rating once a sale has occurred. You can make sure you get the best rating with excellent product quality and packaging that will make the purchase memorable.
Consider asking for help
You really don’t need to do it all. Moksi has specialized marketers onboard to help you with your marketing when you feel you need a little extra attention. By purchasing a marketing bundle for either onsite or offsite advertising you are guaranteed traffic to your products. You will have access to your own Google Analytics to trace the traffic.
It is important to remember that Rome was not built in one day. It may take some time to get the hang of managing your own shop and getting buyers to you. But you sure are at a good start if you are a Moksi Creator. To look at the marketing bundle options please click here.
To ensure optimal sales from your investment, make sure you have sufficient stock and that your product photography and descriptions are top-class. And remember, to get a return customer to buy again is always cheaper than a brand-new customer.